Chinese National Day 2010, on Times Square big screen, the Chinese Government released a short film about it’s national image to the citizens and visitors of the United States, intending to improve and enhance China’s perception to an international audience. China, with a GDP ranking second in the world economic chart, is undeniably raising it’s [...]
The 2008 global crisis had the advantage to demonstrate a famous Warren Buffet quote “Only when the tide goes out do you discover who’s been swimming naked”. The quote was probably meant to wise-up foolish investors and corporations, but in 2008, it seemed to apply well to entire countries and the only [...]
With the appreciation of the RMB in recent years, the profit margins of exports are being reduced, raw materials prices are jacked-up, cheap labor is no longer so cheap and maintaining efficient management of staff becomes more complex. For many private companies, if China continue to use the past management and growth models, there will [...]
Chinese brands tend to focus the large majority of their resources- time, money, people- on what will yield the most tangible and immediate results. Entire corporate cultures are built on an attitude privileging and rewarding short term achievements. This often leaves out any seemingly non-essential, non-tangible, long term aims such as cross-cultural brand strategy and [...]
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